Business Model
Our business is based on bringing the concept of cross-chain to reality, building a safe, technological and legal bridge between traditional banking services and blockchain technology.
We are connecting the two financial worlds, making the cryptocurrency market a day-to-day reality to leverage a new economy and transform the way people invest and transact value.
The youngest members of Gen Z and even Gen Alpha – the next crop of consumers are more money conscious than many financial marketers may realize. Fintechs and challenger banks, however, are keeping an eye on the horizon and getting banking tools into the hands of kids as young as eight.
Millennials are no longer the youngest banking customers anymore. Even the oldest of Gen Z (nicknamed the “Zoomers”) are entering the job force. Most of the financial industry is still catering to Millennials and only just now targeting the oldest Zoomers. It’s easy to justify that focus as Millennials continue to be a highly important market. On the other hand, neobanks, whose customers generally skew younger already, are quietly nurturing adolescents and the generations following them, specifically Gen Alpha, which comprises any child born since 2010, many of whom are still years out from banking traditionally.
How? With unique bank accounts and innovative mobile services.
Our business is based on building a financial metaverse capable of transposing the traditional bank to the new generation bank, building a safe, technological and legal bridge between banking services and blockchain technology. Through an all-in-one blockchain banking ecosystem, we are making the cryptocurrency market an everyday reality for our users and transforming the way people invest and transact value.
To make tangible and offer the best of these two worlds, our ecosystem will be presented in its entirety through a mobile application where it will be possible to enjoy a native digital bank account, with a multi-currency wallet, cryptocurrency trading brokerage integrated with the largest crypto exchanges in the world. and exclusive investment services with just a few taps.
In this way, we are creating the facilitating agent that will make the relationship between blockchain and neobank, thus democratizing access to the crypto economy.

Defining our "Cross-Chain" Solution

History has taught us that true success requires collaboration. There will hardly be a token offering capable of doing everything, but the beginning of this disruption begins with the cross-chain. Through this technology, different projects are able to work together and come together to bring the best solution to the market.
Just as each country has its own fiat currency and its regulations, whose values need to be converted to be used in other territories, the same applies to crypto assets. Bitcoin (BTC), for example, cannot be transferred to Ethereum (ETH) directly, as they come from different blockchain networks. In cross-chain technology different tokens and data from various blockchains can be transferred, or converted, easily. The BENX Utility Token goes beyond the integration of different blockchains, networks, or asset classes, transacting the value of cryptocurrencies to fiat currencies in a few seconds.

Blockchain Bank in people's hands

Our business vision: transposing the traditional bank to the bank of the future can be seen clearly on the infographic, together with the descriptions below. We will leverage a new economy using the familiarity that people already have with banks to accelerate the adoption of large-scale cryptocurrencies.
We align front office and back office work, where we connect from services that will be at the forefront of communication (multi-currency bank account, investment products) to our educational purposes in the digital market (Horizonte Azul Foundation).
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Defining our "Cross-Chain" Solution
Blockchain Bank in people's hands